Mexico-based Veretra is an established power supply specialist with 20 years experience selling and renting industrial power equipment. Detail provided Veretra with a new look –something that simply and effectively told their clients what they do.
The challenge was to keep the new identity fresh but not a complete departure from their previous identity that was familiar to existing clients. Veretra’s brand was in the name itself and this was our starting point.
We developed a logo that used a stylized lightening bolt to denote electricity and power.
The typography was developed to be strong with a metallic finish to represent industrial equipment.
Detail utilized the WordPress CMS platform to develop Veretra’s website. The simple and user friendly application was an ideal tool for the company to maintain information on the site.
Veretra’s old website
Our improvements to the information architecture of the site helped customers navigate the site better and find what they were looking for more easily. The new logo gave the company the fresh look they were looking for — something that appealed to existing customers as well as new clients. Giving Veretra an easy-to-use content management system allowed them to keep the site updated internally and with minimal effort and cost. Veretra is clearly recommending Detail to its community of customers as we quite often get emails in Spanish!
www.veretra.com.mx
