Alfredo Munoz is a Vancouver-based event designer and planner. His flair for extraordinary events has given him a larger than life reputation in the city. Detail worked with Alfredo to ensure his brand reflected his persona. Alfredo was also keen that his brand include a charismatic and emotive character/mascot.
Detail was charged with Alfredo’s energy from the very beginning of this project. Our challenge was to develop an “A” that was Alfredo — meaning it had to be the funkiest “A” possible. We needed to pull out the pencils and start to draw.
Initially we developed concepts that married the “A” with Alfredo’s requested mascot, but we felt this was too literal an approach. So we split the two tasks and developed the “A” and the mascot independently. The inspiration was a little sci-fi with a miz of 70s “Studio 54″ funk.
“Alfie”, as we like to call him, needed to capture street-wise style and approachability. We also had to keep in mind ow to apply the character within the larger website.
Alfredo loved what Detail produced. He thought our team captured his energy and style and that “Alfie” was a perfect cyber-version of himself. We continue to work with Alfredo. We’re secretly hoping that one day he’ll throw us a party!
www.afliemunoz.com
